A fractional agency built around your problem. Reshaped every day.

DAN/DAN assembles senior teams around your challenge. Only the agency amount you need when you need it.

Built to Adapt. Built to win.

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We believe the best work comes from experienced people — not bloated processes. Our fractional agency model connects brands and agencies with curated teams of veteran talent, built only when you need them, and designed to deliver impact without the baggage of traditional agencies. You get agency firepower without the overhead, the drag, or the red tape.

About

Traditional agencies were built for a world that no longer exists. We built DAN/DAN for the one we're actually in. Veteran expertise. Senior teams. Built around your problem, not our process. No bloat. No overhead. No filler.

Veteran-Powered,
Not Junior Heavy

Every engagement is staffed with people who've done this before — senior strategists, creatives, and operators with real careers behind them. No one learns on your dime. No layers between you and the people doing the work.

Built Around
Your Problem

We don't have a process you have to fit inside. We build the right team around your specific challenge — your goals, your timeline, your budget. Every engagement is configured from scratch. Nothing templated. Nothing assumed.

Always
Evolving

We get sharper through every engagement. The thinking we bring tomorrow is informed by the work we did today. That's not a brand promise — it's how organisms survive. We are never finished, never fixed, never complacent.

Craft Over
Autopilot

Great work can't be templated. Every creative choice is made deliberately, by a senior hand, and pressure-tested against your specific context. We obsess over the details other shops skip. Nothing gets phoned in. Nothing runs on autopilot.

Services

Built Around
Your Problem

01

Brand Strategy & Positioning

Sharpening who you are, who youre for, and what you stand against.

02

Creative & Content

Senior creatives shaping the work, not junior teams learning on your brief.

03

Go-to-Market & Activation

Launches, campaigns, and moments built around the market, not the calendar.

04

Digital & Experience

Web, product, and digital work designed to be earned, not just shipped.

05

Fractional Leadership

CMO, Creative Director, and Strategy leadership, plugged in as long as you need it.

06

Measurement & Optimization

Analytics that sharpen the work, not just report on it.

Clients

Brands We've Served

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Some of the brands we've served. All of whom we've learned from.
Microsoft
AT&T
Adobe
Coca-Cola
Intel
Verizon
T-Mobile
Amazon Web Services
Mastercard
Capital One
Audi
Nordstrom
IKEA
REI Co-op
Virgin Atlantic
HP
LG
Xbox
Blue Cross Blue Shield
Equifax
Gatorade
USAA
Aflac
Carrier
Budweiser
Approach
[ 01 ]

Diagnose

We start by understanding your challenge in full: your brand, your audience, your competitive context, the pressure you're under, what's been tried. No assumptions, no templated questionnaires — just a sharp read of where you are and what "winning" looks like from here.

[ 02 ]

Assemble

We dig into your challenge, brand, audience, and competitors — and build a curated team around what we learn. Every engagement gets a roster built from scratch, not a bench assigned by availability.

[ 03 ]

Execute

The team gets to work — shaping the strategy, making the creative, shipping the deliverables. Senior people doing senior work, without layers of review, handoffs, or account management drag between you and the people making the decisions.

[ 04 ]

Evolve

We read the work as it lands. What's working, what isn't, what the market is telling us that the brief didn't. Then we adjust — the creative, the targeting, the team, the approach — before small signals become expensive problems.

[ 05 ]

Grow

When the work is working, we scale it — more markets, more audiences, more ambition. When the engagement is done, we leave you with a sharper brand, clearer systems, and a team you can bring back anytime. No lock-ins, no dependencies, no "you'll need us forever."

The people behind the work.

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Curated veteran talent

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Brands served
Flexibility

Custom Teams Built Around Your Need

We like to keep things simple. No complicated steps, no hidden details just clear process, fast turnaround times, veteran talent and results that truly speak for themselves.

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SURGE SUPPORT

When you need surgical senior firepower, fast.

A focused engagement built around a single challenge. Defined scope, clear deliverable, senior talent from day one.

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    Senior practitioner assigned within 48 hours
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    Defined scope before work begins
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    Focused deliverable, on deadline
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    No retainer required
$950
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

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    1:1 Creative consultation
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    Fast delivery (1–2 weeks)
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    One revision cycle
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    Priority chat support
$900
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
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    One revision cycle
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    Priority chat support
$700
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
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    One revision cycle
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    Priority chat support

FRACTIONAL FORCE

A senior team without the agency overhead.

Ongoing strategic and creative partnership, assembled around your goals and built to flex as your needs evolve — quarter by quarter, campaign by campaign, project by project.

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    Dedicated senior team, configured for you
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    Quarterly planning with full accountability
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    Multi-channel execution across all active workstreams
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    Scales up or down as your priorities shift
$950
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
  • Pricing List Icon
    One revision cycle
  • Pricing List Icon
    Priority chat support
$900
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
  • Pricing List Icon
    One revision cycle
  • Pricing List Icon
    Priority chat support
$700
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
  • Pricing List Icon
    One revision cycle
  • Pricing List Icon
    Priority chat support

EMBEDDED TEAM

Your marketing department. Built overnight.

For organizations that need a full marketing function without building one. We become your team — strategy, creative, execution, and measurement — until you're ready to bring it in-house.

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    Full fractional marketing team, fully integrated
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    Brand, campaigns, channels, and measurement — all covered
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    Senior leadership from day one, not after onboarding
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    Built to transition in-house when you're ready
$950
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
  • Pricing List Icon
    One revision cycle
  • Pricing List Icon
    Priority chat support
$900
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
  • Pricing List Icon
    One revision cycle
  • Pricing List Icon
    Priority chat support
$700
/project

Perfect for those who need a single creative service quick, focused, and effective. Choose one area: Branding, Website, Advertising, or Production.

  • Pricing List Icon
    1:1 Creative consultation
  • Pricing List Icon
    Fast delivery (1–2 weeks)
  • Pricing List Icon
    One revision cycle
  • Pricing List Icon
    Priority chat support
Leadership Team

The people behind the promise.

Daniel Getachew_President_CEO_DANDAN AGENCY
Daniel Getachew
Founder / President / CEO
A Wunderman, Publicis, Omnicom, IPG, ViTRO-Stagwell brand builder serving HP, T-Mobile, Capital One, Microsoft, Adobe and many others. Founded DAN/DAN to build brands differently.
Pete Kearney_Chief Creative Officer_DANDAN AGENCY
Pete Kearney
Chief Creative Officer
Creative leadership at ChiatDay, Deutsch, and McCann. Award-winning work for Audi, Budweiser, and Mastercard.
Andi Pedersen_Chief Client Officer_DANDAN AGENCY
Andi Pedersen
Chief Client Officer
Senior account and client leadership at JWT, Momentum, and V. Trusted partner to AT&T and Virgin Atlantic.
Morgan Soladine_Chief of Staff_DANDAN AGENCY
Morgan Soladine
Chief of Staff
Strategic consulting, delivery and account leadership. Trusted partner to Chanel, Carrier, Royal Caribbean, TBC, driving enterprise transformation, data strategy, and complex global initiatives.